The primary relationship
Part strategic advisor. Part executive coach. Focused on what will
help you move.
Bring the consequential work: a growth goal, strategic choice,
stalled initiative, cofounder conflict, leadership challenge,
important partnership, or question about what you want next. I
help you define the real issue, challenge the assumptions shaping
it, and decide what to do.
I develop enough working knowledge of your company, business model,
customers, competitors, and industry to engage the problem
seriously. That may involve research, document review, operating
information, customer evidence, and perspectives from other people
in the company. I form a point of view, challenge assumptions, and
recommend a course when the evidence and my judgment support one.
We may also need to examine your motivation, fear, courage, habits,
or effect on the people around you. These often determine which
choices become possible, which conversations occur, and whether the
organization can carry the decision. You remain responsible for the
final choice; my responsibility is to help make it substantially
better informed and more likely to work.
The value of context
Over time I develop a working understanding of how the business
creates value, the economics and assumptions shaping its choices,
the people carrying the work, what has already been tried, and how
you tend to lead under pressure. That continuity allows us to
investigate problems more deeply, recognize recurring patterns
earlier, and judge new decisions against the larger direction of
the company.